In response to Marshall McLuhan's “The Medium is the Massage,” I paired images from the book “That’s Entertainment” by Reminisce to explore the evolution of media over time. Each image represents a significant development in media technology through the decades. To emphasize this technological advancement, a crumpled yellow piece of paper with low opacity is layered over the images. This yellow highlight continually changes, expanding and adapting to new technology. Traveling through the spreads, the rapid evolution of technology becomes evident with the sudden transition to colored photography. The relationship between the images and the shifting yellow highlight illustrates how media has evolved and shaped the way we experience the world.